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A Deep Dive on IPOs

I’ve been thinking…Exactly How is the IPO Share Price Determined?

A companion blog, A Primer on Initial Public Offerings, discusses the IPO process from five points of view: issuers, underwriters, investors, regulators and markets.  This blog deals with the established mechanism of how the actual IPO share price is set.  Future blogs will take a deeper dive into selected topics discussed in the IPO Primer blog.

Overview

Recall that on the eve of the IPO date, the pricing committee of the issuer meets with the lead underwriter’s syndicate manager to finalize and agree to, among other things, the recommended IPO share price and the number shares in the offering.  This blog explores (i) what actions preceded the recommendations in the so-called pricing committee meeting, and (ii) what subsequent actions normally take place after the IPO is successfully completed.

Issuers

When the issuer awards the IPO mandate to the chosen lead underwriter, that action starts a series orchestrated moves culminating with the issuer’s registered shares beginning to trade on either the NYSE or the NASDAQ.  First, an all-hands meeting is immediately convened, and the required steps to complete the IPO are identified and assigned in writing to designated parties.  Aimed primarily at the issuer, the relevant SEC’s rules are revisited by issuer’s counsel regarding the importance of confidentially during the so-called quiet periods.   Next, due diligence assignments and deadlines are set, and the issuer’s counsel begins crafting the initial draft of the S-1 registration statement.  By law, the content of the final S-1 is required to be accurate and complete in all material respects, and the issuer is fully liable to IPO investors for material misstatements or omissions in the final S-1, no matter the reason.  There is no due diligence defense for the issuer.

It is customary for issuer’s counsel to tightly control the drafting process and content in the S-1, to coordinate the input of other professionals, and to respond to SEC comments on the submitted S-1 drafts.  However, issuer’s counsel does not certify the accuracy and completeness of material information in the S-1; rather, they in part reasonably rely on written certifications from the issuer’s executives.  In addition, further discussions are held among the issuer and the underwriters on (i) finalizing the set of comparable companies to be use in setting the initial range of share prices prominently listed in the preliminary S-1, and (ii) the so-called positioning of the issuer to potential IPO investors.

The issuer’s auditors are solely responsible for the accuracy of the audited financial statements contained in the final S-1.  On the other hand, unaudited statements are often included in the final S-1, and these financial statements are clearly marked as unaudited.  Special auditor review procedures are applied to unaudited data, and auditors can generally escape liability by, among other things, reasonably relying on written assurances from issuer’s executive that the final S-1 contains no material misrepresentations.

Underwriters

The issuer selects an investment bank to act as lead underwriter to manage the IPO.  In my experience, among the key selection criteria are knowledge and experience with the issuer and/or the issuer’s business, relevant IPO underwriter experience and relevant industry experience of the lead research analyst.  Importantly, the interests of the underwriters are not totally aligned with the interests of the issuer.  To protect their interests, the underwriters not only engage so-called underwriters’ counsel to provide legal advice but also task a team of internal corporate finance professionals to perform a reasonable due diligence investigation to assure compliance with relevant securities laws.  In addition, it is customary that written assurances are obtained by underwriters from issuer’s executives that the final S-1 contains no material misrepresentations.  Furthermore, the issuer’s auditors are often called on to provide underwriters so-called comfort letters on various financial matters, including the handling of unaudited financial data disclosed in the final S-1.

It is fact specific as to what criteria the issuer used to select the lead underwriter, but in any case the selected underwriter works off of the IPO mandate versus a formal underwriter agreement.  It is customary that the binding underwriter agreement will only be signed by the issuer and the syndicate of underwriters on the eve of the actual IPO date.  However, once the IPO mandate is received from the issuer, the lead underwriter and underwriters’ counsel immediately convene the all hands meeting described above.

The Securities Act of 1933 requires IPO underwriters to act as gatekeepers for potential investors and to perform a reasonable due diligence investigation of material statements in the S-1.  Legally, underwriters can only escape liability for material misstatements or omissions in the final

S-1 by asserting the so-called due diligence defense, which is that the due diligence investigation performed was reasonable under the circumstances, complied with the underwriter due diligence standard of care and custom and practice and, thus, provided the underwriters a reasonable basis to believe in the accuracy and completeness of material statements in the final S-1.  In my experience, the principal areas of underwriter due diligence are (i) accounting due diligence, (ii) financial due diligence, (iii) business due diligence, and (iv) legal due diligence.

It is customary that the underwriters only charge the issuer a 7% fee on the amount raised in the IPO; the 7% fee comes in the form of a discount, with the investors paying 100% of the IPO share price, and the issuer receiving just 93%.  This is known as a success fee, and the fee is shared between the lead manager, the other firms that assume the risks of underwriting a set amount of the IPO shares, and those other firms, if any, tasked with distributing the IPO shares to initial investors.  The split of the 7% fee is typically set by the lead underwriter, with little or no negotiation by the invited underwriting and selling syndicate members.  Often the lead underwriter receives the lion’s share of the 7% for managing the IPO, including in part running the syndicate’s books, handling the allocation of the so-called institutional pot and negotiating with the issuer’s pricing committee on the final IPO share price and number of shares.  The remaining fees are split proportionally among the firms (including the lead underwriter) on the basis of (i) the assumed underwriting risks for a set number of IPO shares, and (ii) the actual number of shares sold to initial investors.

The proposed split of the 7% underwriting fee, known as the economics of the IPO, and the proposed slate of the invited syndicate members are important discussion areas for the so-called commitment committee of the lead underwriter.  It is customary that before the assigned investment banking team agrees to pitch the issuer’s board for the IPO mandate, a memo has been submitted to the commitment committee describing relevant details of the proposed IPO, including underwriter risks, and seeking approval to move forward.  If awarded the IPO mandate, timely follow up memos by the underwriting team are customary to keep the commitment committee reasonably informed of material developments in the offering.

Underwriting an IPO and M&A advisory services take place in the so-called private side of the investment bank, whereas trading and research take place in the public side.  The so-called Chinese Wall separates the two sides of the investment bank.

It is customary that the first S-1 submitted to the SEC includes a range of IPO share prices and the number of the shares in the proposed offering, and these are the data used in the investor roadshows conducted.  The range of share prices in the S-1 is informed in part by (i) the implicit share price of recent private capital raises, and (ii) an analysis of the recent share prices of the selected comparable companies expressed as a multiple of consensus research estimates of forward net income or EBITDA.  The use of so-called comp multiples requires forecasts of issuer’s forward estimates of the same data.   In my experience, three estimates of forward net income or EBITDA are available, including (i) the issuer’s forecast, (ii) the underwriter team’s forecast, and (iii) the research analyst’s forecast.  It is customary to apply a so-called IPO discount when using the multiples of comp companies.  It is fact specific as to the amount of discount applied in setting the share price range used in the S-1.

The actual IPO share price proposed by the syndicate head to the pricing committee uses more up-to-date data, including (i) the results of the roadshow’s indication of interests and the extent to which the offering is deemed oversubscribed, (ii) updates (if any) of the research forecasts for the comparable companies, (iii) the tone of the IPO market, and (iv) the results of the bring down due diligence meeting.  Once the final IPO share price is accepted by the pricing committee, the final S-1 is completed and sent the SEC with a request to accelerate their review.  In addition, all parties sign the underwriter agreement.  If the shares are listed on the NYSE, the new shares are sold at the IPO price to the pre-selected investors, and a so-called specialist is assigned to handle the trading in the now public shares.  The task of determining the so-called opening share price falls to the specialist, who evaluates the supply and demand for the newly registered shares.  When the share price opens materially above the IPO share price, the price is said to have popped.

Setting the final IPO share price is more art than science, and IPO pricing is the subject of intense criticism of underpricing from existing investors suffering what is perceived as unwarranted dilution.  Recent examples of gross IPO underpricing are DoorDash and Airbnb.

In an effort to bring innovation to the IPO listing process, the NYSE and the NASDAQ separately proposed new procedures for direct listings. Moreover, the SEC on December 22, 2020 approved the NYSE’s proposal to allow a direct listing with a capital raise.  See my companion blog on direct listings for a more full discussion.

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A Primer on Initial Public Offerings (IPOs)

I’ve been thinking…Just what is an Initial Public Offering (IPO)?

There are four principal methods for a private company’s equity shares to trade in the public markets: (1) sell shares to the public by undergoing an IPO, (2) sell shares to the public through a direct listing process, (3) be acquired by a SPAC, and (4) enter into a so-called reverse merger transaction with an already public company.   This blogs deals with IPOs.  Existing blogs dealt with direct listings and SPACs.  A future blog will cover reverse mergers.

Background

Some basic definitions are going to be helpful for this blog.  A direct listing is a formal process whereby a company facilitates the sale to new investors of registered shares of the company held by existing investors.  Such a sale of outstanding shares is also commonly called a secondary offering.  In a secondary offering, the company does not sell newly created shares and, therefore, does not raise capital for itself.  In contrast, when a company sells newly created registered shares into the market, this is called a primary offering.  In a primary offering, the company raises capital for itself.  An initial public offering, or IPO, refers to the first time a company issues newly created registered shares and sells those shares to a syndicate of underwriters, who in turn sell the same shares to pre-selected investors.  All subsequent offerings of newly created shares are called follow on offerings.

There are many similarities between the IPO process and the direct listing process.  The end result of each process is the creation of a public company with registered shares that are freely traded in the market.  However, becoming a public company also brings with it a host of responsibilities, including being subject to ongoing SEC regulations and reporting requirements.

The IPO Process from the Following Points of View: Issuers, Underwriters, Investors, Regulators and Markets

Issuers

It all starts with the decision at the board level of a private company to sell new shares in the public markets to, among other things, raise cash to facilitate faster organic growth, increase liquidity for either the firm and/or the original investors, and/or to use the marketable shares as a transaction vehicle for either growth by acquisitions or to diversify.

Among the first actions for a firm contemplating an IPO is to assemble the set of professional advisors needed, including the firm’s existing auditors and experienced legal counsel.  It is fact specific whether the firm’s existing law firm can act as so-called issuer’s counsel to guide the issuer through the legal aspects of an IPO, including the requirements of the Securities Act of 1933.  The key deliverable in an IPO is the issuer’s S-1 Registration Statement and Prospectus, which functions as both a disclosure and a marketing document.  By law, the content of the S-1 is required to be accurate and complete in all material respects, and the issuer is fully liable to IPO investors for material misstatements or omissions in the S-1, no matter what the reason.  It is customary for issuer’s counsel to tightly control the drafting process and content in the S-1, to coordinate the input of other professionals and to respond to SEC comments on the submitted S-1 drafts.

While issuer’s counsel can generally escape liability by reasonably relying on written assurances from the issuer’s executives that the final S-1 contains no material misrepresentations, the same issuer’s executives can only escape liability for material misstatements or omissions by having a reasonable basis to believe in the accuracy and completeness of material statements in the S-1.  However, from a practical standpoint, if material misstatements or omissions do exist in the S-1, it is a heavy lift for issuer’s executives to escape liability.

The issuer’s auditors are solely responsible for the accuracy of the audited financial statements contained in the S-1.  On the other hand, unaudited statements are often included in the S-1, and these financial statements are clearly marked as unaudited.  Special auditing procedures are used for disclosing unaudited data, and auditors can generally escape liability by, among other things, reasonably relying on written assurances from the issuer’s executives that the unaudited portions of the final S-1 contain no material misrepresentations.

In my experience, the issuer’s board interviews a small handful of investment banks and, based on their individual presentations to the board, selects the lead manager (or co-lead managers) as underwriters of the proposed IPO.  Among the key selection criteria are knowledge and experience with the issuer and/or the issuer’s business, relevant IPO underwriter experience and relevant industry research analyst experience.

While the issuer selects the investment bank as lead underwriter to manage the IPO, the interests of the underwriters are not totally aligned with the interests of the issuer.  To protect their interests, the underwriters not only engage so-called underwriters’ counsel to provide legal advice but also task a team of internal corporate finance professionals to perform a reasonable due diligence investigation to assure compliance with securities laws.  In addition, it is customary that written assurances are obtained by underwriters from issuer’s executives that the final S-1 contains no material misrepresentations.  Furthermore, the issuer’s auditors are often called on to provide underwriters so-called comfort letters on various financial matters.

Underwriters

It is fact specific as to what criteria the issuer uses to choose the lead underwriter, but the selected underwriter works off of a so-called IPO mandate versus a formal underwriter agreement.  It is customary that the binding underwriter agreement will only be signed by the issuer and the syndicate of underwriters on the eve of the actual IPO date.  However, once the IPO mandate is received from the issuer, the lead underwriter and underwriters’ counsel immediately convene the so-called all hands meeting, which in part includes finalizing the initial IPO timeline, including agreeing upon the required actions, due dates and the responsible parties for each required action in the IPO process.  It is fact specific as to the list of attendees in the all hands meeting, but the usual parties include the issuer’s executives (and often selected board members), issuer counsel, the issuer’s auditors and other advisors to the issuer as well as the lead underwriter, underwriter counsel and representatives of the other members of the underwriter syndicate.

The most important action of the lead underwriter, acting on behalf of the underwriter syndicate, is the performance of a reasonable due diligence investigation of the issuer and the securities being issued.  The Securities Act of 1933 requires IPO underwriters to act as gatekeepers for potential investors and to perform a reasonable due diligence investigation of material statements in the S-1.  Such a reasonable due diligence investigation would serve as a reasonable basis to believe in the accuracy and completeness of material statements in the S-1.  Legally, underwriters can only escape liability for material misstatements or omissions in the final S-1 by having a reasonable basis to believe in the accuracy and completeness of material statements in the S-1.  This is known as the due diligence defense and requires strict compliance with the underwriter standard of care and custom and practice for (i) accounting due diligence, (ii) financial due diligence, (iii) business due diligence, and (iv) legal due diligence.

Standard of Care and Custom and Practice in Underwriter Due Diligence

Standard of Care: The applicable standard of care in underwriter due diligence is the performance of a reasonable investigation of potentially material information to ensure there is a reasonable basis to believe in the accuracy and completeness of material information in the offering documents.  The reasonableness standard is that applied by the prudent person in the management of his/her affairs.  The materiality standard is that information is required to be reasonably investigated if there is a substantial likelihood that a reasonable investor would consider the information important in making an investment decision, or if the fact would meaningfully alter the total mix of information available.

Custom and Practice: The custom and practice performing a reasonable  due diligence investigation is as follows: (1) to make inquiries reflecting a reasonable level of skepticism (that is, acting as the devil’s advocate); (2) to follow up and reasonably understand and resolve material red flags (that is, information encountered in the course of a due diligence investigation that is inconsistent with the underwriter’s understanding of the issuer’s businesses, executives, operations, accounting or finances or that is potentially indicative of wrongdoing and, therefore, requires the underwriter to investigate further in order to arrive at a reasonably informed understanding or resolution) and to investigate and reasonably resolve issues encountered during due diligence that may not rise to the level of red flags but which warrant reasonable investigation under the circumstances; if the results of the follow up investigation are not satisfactory to the underwriter, the alternatives faced are either withdrawing from the offering transaction or accepting the risks of not conducting due diligence with reasonable care; and (3) to independently verify material information supplied by executives and advisors of the issuer (or other parties with potential conflicts of interest) on which the underwriter intends to rely.

Other services provided by the underwriters are, among other things, (i) arranging for a so-called teach-in by the research analyst of the lead investment bank (to an audience of sales executives from the lead underwriter) to present the research analyst’s opinion on the issuer, including the research analyst’s detailed financial model of the issuer; (ii) arranging for the issuer’s executives to present the preliminary road show slides (to an audience of sales executives from the lead underwriter) covering in part the issuer’s history and strengths but not the actual financial projections prepared by the issuer; (iii) conducting the road show, which is an orchestrated event in front of potential investors showcasing the issuer and its executive management in meetings (physical and/or virtual) with invited prospective investors; the road show takes place in a so-called quiet period, which prohibits the issuer from discussing its projected financial results; (iv) beginning the process of book building by tallying the so-called indications of interest from road show investors at various prices and quantities; (v) negotiating the over-allotment option (also called the green shoe), which is used for share price stabilization, if necessary, in the 30 day period immediately after the opening of share trading; (vi) committing to making a market in the issuer’s shares; (vii) negotiating and administrating the so-called lock-up of the shares of insiders and other investors owning large numbers of shares; a lock up for up to six months is often employed in order to modulate the supply of shares available for sale; (viii) conducting bring-down due diligence just before final pricing meeting to be assured that there are no recent developments that materially affect the accuracy and completeness of the offering documents; and (ix) agreeing on the final IPO share price and the number of IPO shares offered with the so-called pricing committee of the issuer, signing the underwriter agreement and requesting the SEC to accelerate its review process of the now final S-1.

Besides performing the reasonable due diligence investigation discussed above, other typical underwriter services include helping the issuer executives with (i) positioning the company’s story to new investors; (ii) drafting accurate and complete S-1 disclosures; (iii) educating company insiders and other advisors on the IPO process; (iv) outreaching to prospective investors, including orchestrating attendance at the IPO road show presentation; and (v) managing the liquidity of share trading post offering.

Investors

There are two types of investors in IPOs: institutional and retail.  It is fact specific as to (i) the percentage of new registered shares being sold compared to existing shares, and (i) the share allocation between institutional and retail investors.  In my experience, the issuer determines the specific number of shares for each specific retail investor in the so-called friends and family initial allocation.   For the balance of shares sold to investors, the issuer largely defers to the lead underwriter’s recommended allocation.   There are technical reasons these practices.  For example, the actual mechanics of an IPO are that the issuer sells the registered shares to the underwriter syndicate, who in turn resells the very same shares to the investors at a standard markup of 7%.  Further, it is customary that the underwriter has negotiated the so-called over allotment option totaling 15% of the shares, and that the full 15% is sold at the IPO date.   Moreover, during the road show, certain institutional investors have individually submitted so-called indications of interest for set numbers of shares at set prices.  This road show information is used by the syndicate manager to build the so-called book and, ultimately, to inform the setting of the recommended IPO share price to the pricing committee of the issuer.   The price discovery process is called the book building process.  In a typical IPO, the offering is oversubscribed, meaning that the number of shares sold in the IPO is less than the total indications of interest received.

Once the pricing committee of the issuer accepts the recommended final IPO share price and the number of shares to be issued, the SEC is asked to accelerate its review process of the now final S-1.  If the SEC complies, the registered IPO shares are sold to the pre-selected investors the next morning at the IPO price; and the new shareholders can immediately begin trading their shares at an opening price that is determined by supply and demand, which is almost always different from the set IPO price.

Regulators

The federal government dominates the regulation of the US public and private securities markets, with the states having minor roles in regulating the sale of securities to investors in the respective jurisdictions.  For firms contemplating an IPO, intimate knowledge of the following two federal laws is fundamental: (1) the Securities Act of 1933 (Securities Act), which deals with firms going public for the first time; and (2) the Securities Exchange Act of 1934 (Exchange Act), which established the SEC and deals with the continuing responsibilities of firms that are already public.

The Securities Act requires IPO candidate firms to file a registration statement on form S-1 before the registered shares can be sold to the investing public.  The requirements of the original Securities Act have morphed through amendments, case law interpretations and SEC directives.  In my experience, the SEC stands ready to timely review S-1 drafts submitted and to make comments consistent with the SEC’s goal of investor protection through full and fair disclosure.  Importantly, the SEC does not comment on the investment merits of a proposed offering.   Rather, the SEC’s review focuses on the accuracy and completeness of material information in the final S-1, which is fully consistent with the SEC’s mandate of investor protection.  Along with investor protection, another key goal of the SEC’s disclosure philosophy is market efficiency.  The SEC’s disclosure system is based on the notion that timely, accurate and complete disclosure of material information would not only help investors make informed investment decisions but also help inform independent investment analysis undertaken by key market participants, such as the sell-side investment banks and the so-called buy-side institutional investors, and thus help promote market efficiency.

Markets

As the principal regulator of the US public capital markets, the SEC’s unifying principle of regulation (to promote its mandates of investor protection and market efficiency) is through the requirement of full and fair disclosure.  To that end, so-called reporting companies are required to, among other things, (i) make accurate and complete disclosures of the SEC required information on a timely basis, and (ii) receive a clean audit opinion on an annual basis.  Domestic issuers, for example, are required by the Exchange Act to file with the SEC timely quarterly (10-Qs) and annual reports (10-Ks) as well as timely interim reports on material developments (8-Ks).   Each of the reports has proscribed content areas and is posted on the SEC’s public website, freely available to all market participants.

In my experience, investors and Issuers alike benefit from the SEC’s requirement of full and fair disclosure of material information.  For example, investors benefit by having access to timely, accurate and complete material information on which to base their investment decisions, including potential access to informed investment analysis and research from sell-side and/or buy-side analysts.  Issuers also benefit from receiving higher prices for their securities, resulting in less ownership dilution and lower cost of capital.  In addition, the policy of full and fair disclosure in the US securities markets has also attracted not only foreign investors but also foreign issuers.

Since its establishment in 1934, the SEC has continued to introduce new regulations to help meet its mandates of investor protection and market efficiency.  For example, in 1980, the SEC addressed the disclosure burden on issuers by adopting integration of the 1933 Securities Act disclosures with the 1934 Securities and Exchange Act disclosures and allowing previously filed information to be incorporated by reference in new filings.  In 1981, the SEC adopted the Management’s Discussion and Analysis (MD&A), which provides securities holders and the market a narrative discussion and analysis of the financial condition and results of operations of the issuer, from management’s point of view.  Beginning in 1984, the SEC sought to make access to disclosed information easier with the development of the Electronic Data Gathering, Analysis and Retrieval system (“EDGAR”), an online system that provides digital access to the filings of issuers.  In 1998, the SEC sought to make disclosures more comprehensible with its Plain English Disclosure rules.

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A Deep Dive on Direct Listings

I’ve been thinking…What is a Direct Listing?

There are four principal methods for a private company’s shares to trade in the public markets: (1) sell shares to the public through a direct listing process, (2) sell shares to the public by undergoing an initial public offering, (3) be acquired by a Special Purpose Acquisition Company (SPAC), and (4) enter into a so-called reverse merger transaction with an already public company.  This blog deals with direct listings.

Background

Some basic definitions are going to be helpful for this blog.  A direct listing is a formal process whereby a company facilitates the sale to new investors of registered shares of the company held by existing investors.  Such a sale of outstanding shares is also commonly called a secondary offering.  In a secondary offering, the company does not sell newly created shares and, therefore, does not raise capital for itself.  In contrast, when a company sells newly created registered shares into the market, this is called a primary offering.  In a primary offering, the company raises capital for itself.  An initial public offering, or IPO, refers to the first time a company issues newly created registered shares to a syndicate of underwriters, who in turn sell the same shares to investors.  All subsequent offerings of newly created shares are called follow on offerings.

There are many similarities between the direct listing process and an IPO.  The end result of each process is the creation of a public company with registered shares that are freely traded in the market.  However, becoming a public company also brings with it a host of responsibilities, including being subject to ongoing SEC regulations.

On August 26, 2020, the SEC approved the NYSE’s June 2020 amended direct listing application, which fundamentally changed the nature of the existing direct listing procedures by creating a listing procedure that allows for a concurrent capital raise.  However, on August 31, 2020, the SEC stayed the effectiveness of the rule change to allow for the indicated challenge to the rule from the Council of Institutional Investors. On December 22, 2020, the SEC lifted the stay, opening the door for companies to begin the direct listing process.

Spotify’s 2018 Direct Listing

The story starts with Spotify’s direct listing on April 3, 2018.  Before the SEC’s August 2020 action, the SEC had approved the NYSE’s June 2017 proposed changes to its listing rules to allow for direct listings, presumably to accommodate Spotify’s intentions.  In April 2018, Spotify conducted its landmark direct listing of some 55 million shares.  These shares were owned by employees along with non-employees holding shares for under one year and represented some 31% of Spotify’s total shares.

Goldman Sachs, Morgan Stanley and Allen & Company acted as financial advisors to Spotify in connection with the direct listing application. Morgan Stanley was also retained as an independent valuation agent to opine that the registered shares available in the direct listing had a public market value of over $250 million, the minimum amount that the NYSE’s rule deemed necessary to assure sufficient liquidity.  Citadel Securities was selected as the designated market maker (DMM) in Spotify’s direct listing.  Absent an IPO, the NASDAQ requires a DMM to have a financial advisor in part to provide specific advice on setting a non-binding reference price for the registered shares.  Spotify appointed Morgan Stanley to also act as a financial advisor to Citadel.

SEC’s August 2020 Approval of NYSE’s Proposal

In the August 2020 SEC action, the NYSE’s amended application referred to the direct listing procedure described above as the Selling Shareholder Direct Floor Listing.  In addition, the NYSE also proposed a new type of direct listing, called the Primary Direct Floor Listing.  As the name of new listing implies, this type of direct listing allows a qualifying company to create and register new shares that are sold new investors, thus raising capital for the company.  In my opinion, the current qualification rules for a primary direct floor listing are strict, and the SEC’s approval allowed no grace period.  It remains to be seen how many private companies will pursue this new alternative.

For a company seeking to list its shares publicly, the Board of Directors can choose between the following mutually exclusive options: (1) an IPO; (2) a selling shareholder direct floor listing, and (3) a selling shareholder direct floor listing combined with a primary direct floor listing.  From the Board’s point of view, choosing amongst these alternatives may hinge on the company’s need to raise funds at the time, since all three alternatives provide liquidity to the existing shareholders of the registered shares.  Another important consideration of the Board is the cost of each alternative.   In my experience, costs of the two direct listing alternatives are a fraction of those of an IPO.

On the cost analysis, the IPO and both of the direct listing alternatives still require the engagement of experienced legal counsel to guide the company through the transition from a private company to a public company, including a reasonable legal due diligence investigation.   However, when compared to the customary role of underwriters in an IPO, the nature and extent of the involvement of financial advisors in the two direct listing alternatives is far less extensive.

The IPO Process

The actual mechanics of a typical IPO are dramatically different than the comparable mechanics of the two direct listing alternatives.  For example, an IPO is marked by the sale of newly created registered shares to the investment banks serving as a syndicate of underwriters of the IPO.  The underwriters immediately allocate and resell those same shares to the set of investors largely pre-selected by the issuer and the underwriting syndicate.  The price per share received by the issuer is subject to negotiations at the very end of an elaborate price discovery process, called book building, that culminates in the acceptance by the buyer of the price per share proposed by the syndicate head of the underwriters.  Once the price per share is finalized, the preliminary S-1 registration statement and prospectus, which contains a range of expected share prices, is replaced with the final S-1, which is filed with the SEC.  The IPO is launched for trading the morning after the SEC declares the final S-1 “effective.”

The typical IPO has the new investors paying some 7% more per share than the issuer receives.  This 7% represents the entire compensation amount that the syndicate of investment banks involved earns for orchestrating the IPO.  Importantly, the 7% fee is structured as a success fee: it is paid on the closing of the IPO…no closing, no fee.

Underwriters invariably perform a reasonable due diligence investigation of material information on the company and reasonably rely on the results of this investigation to form a reasonable basis to believe in the accuracy and completeness of material disclosures in the Form S-1 and the Prospectus, which are among the offering documents required by the SEC for an IPO.

Other underwriter services provided are, among other things, (i) arranging for so-called teach-ins by the research analyst of the lead investment bank to an audience of sales executives from the lead underwriter to present the  research analyst’s opinion on the company, including a detailed financial model; (ii) arranging for the company executives to present the draft road show slides to an audience of sales executives from the lead underwriter covering in part the company’s history and strengths but not actual financial projections; (iii) conducting the road show, which is an orchestrated event showcasing the company and its executive management in meetings (physical and virtual) with invited prospective investors; the road show takes place in the so-called quiet period, which prohibits the company from discussing projected financial results; (iv) beginning the process of book building by tallying the so-called indications of interest from road show investors at various prices and quantities; (v) negotiating the over-allotment option (called the green shoe), which is used for share price stabilization, if necessary, immediately after the opening of share trading); (vi) committing to making a market in the company’s shares; (vii) negotiating the lock-up of the shares of insiders and other investors owning large numbers of shares for up to six months in order to modulate the supply of shares available for sale; and (viii) conducting bring-down due diligence just before final pricing meeting to be assured that there are no recent developments that materially affect the accuracy and completeness of the offering documents.

Direct Listings Procedures

In orchestrating the two types of direct listings, investment bankers act as advisors and invariably perform a reasonable due diligence investigation of material information on the company and reasonably rely of the results of this investigation to form a reasonable basis to believe in the accuracy and completeness of disclosures in, among other things, the Form S-1, the required SEC offering document for each of the direct listing alternatives.

Direct Floor Listing

In a selling shareholder direct floor listing, the company facilitates the sale to new investors of its outstanding registered shares held by existing investors willing to offer their shares in the direct listing.   The actual mechanics are quite different from those of an IPO discussed above.  For one thing, in an IPO the initial share price is known by both the issuer and IPO investors and listed in the final S-1 filed with SEC, which replaces the preliminary S-1 containing an estimated filing range of share prices.  The initial share price in an IPO is determined through the book building process discussed above, and this is a price per share received by the issuer (less the underwriter fee of 7%).   The initial share price is not to be confused with the share trading price.  Share trading prices for shares issued in an IPO are determined once secondary trading starts between investors and are subject to the laws of supply and demand.  The NYSE employs the so-called specialist system to determine the opening trading share price and to handle day-to-day trading.

In a selling shareholder direct floor listing, the laws of supply and demand apply from the get-go. There is no preliminary filing range of share prices contained in the preliminary S-1 filed with the SEC as there is in the IPO case, and there is also no initial share price filed the SEC as there is in the IPO case.  The share trading prices will be determined by the actual supply and demand of registered shares.  The initial supply consists of the number of registered shares that existing investors are willing to commit to the opening auction. The initial demand consists of the number of registered shares that new investors are willing to bid for at various share prices.  The auction is run by the DMM, whose business it is to match opening buy and sell orders and set the equilibrium share trading price to start trading.  The day before trading begins, the DMM, in conjunction with a financial advisor who is appointed by the company, will declare what is known as an indication reference price, which serves only as a guidepost in the price discovery process.

Investment bankers play no role in the share trading between investors and, accordingly, earn no sales commissions.  Investment banks are compensated as advisors in a direct listing, with a fixed fee payable whether or not the transaction goes forward.  Besides performing the reasonable due diligence investigation discussed above, other typical investment banking advisory services include helping company executives with (i) positioning the company’s story to new investors; (ii) drafting accurate and complete S-1 disclosures; (iii) educating company insiders and other advisors on the direct listing process; (iv) outreach to prospective investors, including orchestrating the so-called investor day, which is somewhat analogous to an IPO road show presentation; and (v) managing share trading liquidity.  Although fact specific, investment advisory fees for direct listings have been just 30%-40% of comparable IPO underwriting fees.

A valid criticism of the IPO process, and a raison d’etre for the interest in direct listings, is that certain IPOs have been dramatically underpriced, resulting in the issuer having left money on the table for the capital raise and the pre-IPO investors suffering unnecessary ownership dilution.  For example, if the initial share price is set as $10 and the first trade on opening is done at $15, then the share trading price is said to have “popped” 50%. The issuer company receives no benefit from this pop in share trading price.  The sole beneficiary is the investor that had been allocated shares in the IPO at $10.

The NYSE’s June 2020 application sought to design a new direct listing alternative that allowed not only for companies to raise capital without the underpricing risk inherent in IPOs but also for the elimination of the required insider lock ups in order to modulate the supply of shares available for sale.  The SEC’s August 2020 action to approve the NYSE’s recommendation allowed the capital markets to launch a second alternative to IPOs, one designed to be faster, cheaper and more friendly to pre-IPO investors.   The new alternative combines the existing procedures for the selling shareholder direct floor listing discussed above with the new procedures for what is called a primary direct floor listing, which are discussed below.

Combined Direct Listing

In a combined selling shareholder direct floor listing with the primary direct floor listing, the company not only facilitates the sale to new investors of its registered shares held by existing investors that are willing to sell in the direct listing, but also the company creates and registers new shares and holds an auction to sell the new shares to new investors.  The actual mechanics of a primary direct floor listing are (i) assuring that there are 400 round lot holders; (ii) determining the exact number of shares to be registered for sale, providing that there are a minimum of 1.1 million publicly held shares outstanding; (iii) setting a reasonable share price range that is above $4.00 per share; and (iv) assuring that the registered shares offered meet the stipulated minimum threshold of public market value deemed to assure adequate liquidity for trading by either (a) selling a minimum of $100 million in registered shares in the opening auction, or (b) assuring the registered shares outstanding have a minimum public market value of $250 million.

Investment bankers earn no sales commissions in the primary sale of registered shares to new investors, but their role as advisors to company executives in smoothly navigating the capital raise can be crucial.  Recall that when the SEC declares the IPO’s final S-1 effective, share trading begins the next day.  In contrast, when the SEC declares the S-1 for the primary direct floor listing effective, for technical reasons there is much more than a one-day gap between the start of trading.  When the SEC declares an S-1 effective, the quiet period ends, and therefore the prohibition on the company disclosing financial projections also lapses.  This longer time gap (perhaps up to 7 to 10 days) can be filled with additional outreach to prospective investors, including sharing company financial projections.

In my opinion, very few private companies meet the current listing qualifications for a primary direct floor listing, so it’s not clear at this time how many companies will be able to use this capital raising alternative to an IPO.

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A Deep Dive into the M&A Process of LBO Deals

I’ve been thinking…Just what is the M&A Process in an LBO deal?

This blog is a follow on to a companion blog, A Deep Dive into the Auction Process of LBOs, which explored the typical actions of both the target that put itself up for sale through an auction process and the buyout firms who participated in that auction.  In contrast, this blog’s focus is on the M&A process in an LBO deal, which includes not only the target’s selection process of the auction winner but also the negotiation process between the auction winner and the target regarding the terms and conditions of the definitive acquisition agreement.  This blog also deals with (i) the winning buyout firm’s finalization of the contemplated debt financing supplied by the lenders and debt investors, (ii) financial engineering in the LBO capital structure, and (iii) the typical actions the buyout firm takes (as the new owner) immediately after the LBO deal closes.

Selecting the Winning Bidder and Negotiating the Acquisition Agreement

Once the LBO advisor receives the final offers from those buyout firms willing to go forward with the transaction, those offers are shared with the target’s board and executives.  A decision process must be established in which the target decides which buyout firm is most likely to close the deal, assuming the offer is acceptable to the target.  In my experience, this decision requires that all of the acceptable final offers be individually analyzed, compared and ranked.  This is a fact specific exercise, requiring a comparative evaluation of, among other things, the different prices offered, the sets of accompanying terms and conditions, the arrangements of the unique debt financing proposals of each offer and any requests for additional time to complete outstanding due diligence items, including outstanding legal matters.  Often there is room for counter offers.

In the end, only one buyout firm is selected to enter into exclusive negotiations with the target regarding the terms and conditions of the definitive acquisition agreement.  In the negotiations, each party is represented by their own team of legal advisors.  Often, representatives of the LBO firm’s investment committee join the deal team in concluding the negotiations. The time required to reach agreement is fact specific, but the end result is the so-called merger agreement, which will guide the M&A process through the agreed upon closing date of the LBO deal.

After the merger agreement is signed, and until the LBO closes, the target is still owned by the target’s existing shareholders.  It is fact specific as to whether the target’s shareholders must vote to approve the merger agreement.  In any case, the target’s executives work closely with the winning buyout firm to effect a timely closing, including ensuring the debt portions of the LBO are successfully funded on the timely basis.

The Decision to Submit a Final Bid

The decision to submit a final bid is invariably backed up by the final draft of the investment memo, which is authored by the deal team and discussed thoroughly at the investment committee level.  Already familiar with the material details of the LBO deal from earlier investment memo drafts, the investment committee’s attention is focused on the final iteration of the LBO model and, among other things, the reasonableness of the projections that support the proposed offer.  In my experience, the investment committee approval process of buyout firms can vary between requiring a simple majority of committee members to unanimity.

Private equity firms owe a fiduciary duty to the investors in their associated private equity funds.  This means that the investment committee must be reasonably convinced that the buyer due diligence investigation performed on the deal was reasonable and met the standard of care and custom and practice required of fiduciaries.

Standard of Care and Custom and Practice in Buyer Due Diligence

Standard of Care: The applicable standard of care in buyer due diligence is the performance of a reasonable investigation of potentially material information to ensure there is a reasonable basis to believe in the accuracy and completeness of material information relied on by the buyer.  The reasonableness standard is that applied by the prudent person in the management of his/her affairs.  The materiality standard is that information is required to be reasonably investigated if there is a substantial likelihood that a reasonable investor would consider the information important in making an investment decision, or if the fact would meaningfully alter the total mix of information available.

Custom and Practice: The custom and practice in performing a reasonable  due diligence investigation is as follows: (1) to make inquiries reflecting a reasonable level of skepticism (that is, acting as the devil’s advocate); (2) to follow up and reasonably understand and resolve material red flags (that is, information encountered in the course of a due diligence investigation that is inconsistent with the buyer’s understanding of the target’s businesses, executives, operations, accounting or finances or that is potentially indicative of wrongdoing and, therefore, requires the buyer to investigate further in order to arrive at a reasonably informed understanding or resolution) and to investigate and reasonably resolve issues encountered during due diligence that may not rise to the level of red flags but which warrant reasonable investigation under the circumstances; if the results of the follow up investigation are not satisfactory to the buyer, the alternatives faced are either withdrawing from the transaction or accepting the risks of not conducting due diligence with reasonable care; and (3) to independently verify material information supplied by executives and advisors of the target (or other parties with potential conflicts of interest) on which the buyer intends to rely.

 The Due Diligence Supporting the Winning Bid

Support for the buyout firm’s final offer is contained in the final investment memo, which is largely based on the buyer due diligence performed on the LBO deal.  In my experience, the LBO financial model plays an outsized role in the decision to make a final offer.  The LBO financial model starts with key input assumptions for, among other things, the entry purchase multiple and price, relevant underwriting standards and minimum credit metrics from both lenders and debt investors, the debt funding mix and the equity-debt split.  These assumptions help form the backbone of the initial output of the financial model, which in part includes detailed projections of EBITDA and free cash flow, debt repayments, capital expenditures (capex), source and use of funds, estimated deal expenses, exit multiple range, IRR calculations and sensitivity analyses.

Not every target is a good candidate for a successful LBO transaction. In my experience, a successful LBO has a reasonable balance of both (i) financial engineering in the capital structure, including the mix of equity securities and various types of debt, and (ii) operating improvements, which refers to, among other things, projected improvements to cash flows that are deemed reasonable in part because of the results of the buyout firm’s due diligence investigation as well as its domain knowledge and experience in the target’s business.  While the benefits of the financial engineering techniques are built into the final offer, the projected benefits of the identified operating improvements can only be fully realized after the LBO closes and the buyout firm is in complete control.

Buyout firms pay particular attention to the complicated interactions of key outputs of the financial model, including the amount of equity required.  For example, not only is the sufficiency of the amounts and timing of free cash flows and EBITDA closely scrutinized, but also the nature, amounts and timing of debt being sought from outside lenders and debt investors are analyzed for internal consistency with the creditors’ reasonably expected underwriting standards and minimum credit metrics.  In addition, the revenue and expense projections must be feasible and able to reasonably generate sufficient cash flows to satisfy the estimated financial and non-financial constraints that the individual creditors will insist upon when negotiating the debt portions of the deal.   Finally, the projected IRR from the financial model must be sufficient to justify the risks of moving forward with the LBO deal.

The Winning Bidder Negotiates the Debt Components of the LBO Deal

While the details are fact specific, the deal team had already predicated its final offer on a specific level of financial engineering in the capital structure, including the mix of equity securities and various types, amounts and costs of debt.  In my experience, the typical LBO deal projects not only a set amount of senior debt supplied by a group of lenders but also a set amount of a so-called revolver loan, which is funded by the same lenders.  In addition, the typical LBO taps the debt capital markets for a set amount of subordinated debt (high yield debt or junk bonds) and often a set amount of so-called mezzanine securities.  While fact specific, the deal team typically relies on its financial advisor’s so-called capital markets group to sign off on the reasonableness of the estimates used in the debt components of the LBO financial model.

After the terms and conditions of the merger agreement have been negotiated, but before the scheduled closing date, the funding of the LBO debt must be finalized not only with the selected lenders but also with the targeted debt investors.  Any material differences from the amounts and costs estimated in the final LBO financial model will change the final IRR calculation and/or the final debt-equity funding mix.

Not surprisingly, lenders not only demand up-to-date data on both the target’s recent financial and operating performance and its projections, but lenders also want a clear demonstration that such data meet the lenders’ credit underwriting standards and minimum credit metrics for the nature of the lending commitments sought.  In my experience, the deal team and its financial advisors help the target’s financial executives prepare the required financial and operating submissions to the lenders and participate in any direct follow up and/or Q&A by the lenders.

It is customary that the borrower in the case of loans, or the issuer in the case of debt securities, is a newly-formed firm owned and controlled by the buyout firm and/or its affiliates, which will be merged into the target at the time of closing.

Debt investors require a different approach from lenders because the sale of debt securities must comply with applicable securities laws.  It is customary for the deal team to engage its financial advisor in an underwriter capacity and to prepare offering documents to solicit potential debt investors on behalf of the issuer.  If the LBO debt financing will use both subordinated debt and mezzanine securities, then depending on the specific facts, separate offering documents from the issuer may be required.

The preparation and distribution of securities offering documents is exacting and time-consuming work that carries with it due diligence responsibilities for both the issuer and the underwriter.  The individual due diligence investigations of the issuer and underwriter serve as the reasonable bases for both parties to believe that material information disclosed in the offering documents is accurate and complete in all material respects.  It is customary that potential debt investors are invited to attend a so-called roadshow covering, among other things, the LBO transaction, the issuer and the debt securities being offered.

It is fact specific just how much of a role the target’s existing executives will play in the company post-closing operations.  Often, key executives of the target are singled out and offered significant roles after the close, including rolling over of their existing equity ownership in the target and participation in other financial incentives tied to the successful performance of the post-LBO company.

Financial Engineering in the LBO Capital Structure

In my experience, a key goal of an LBO is to maximize the IRR on exit.  One key strategy consists of financial engineering in the capital structure, not only in the debt portion but also in the equity portion.  The other key strategy is operating improvements, which is discussed in the next section and refers to projected improvements to cash flows implemented by the buyout firm after closing.

Financial engineering of the debt portion of the capital structure involves layering in the maximum amounts of low-cost senior debt (and revolver debt) with the maximum amount of higher cost subordinated debt.  If applicable, mezzanine debt is added.  The balance of each type of debt must be consistent with applicable debt capital market underwriting standards and minimum credit metrics.

While a reasonable amount of leverage can be used to improve the IRR of a deal financed by 100% equity, creditors have their own ideas of what is reasonable leverage.  For example, lenders have minimum underwriter standards, including minimum credit metrics, regarding such ratio measures as (i) leverage ratio (debt/EBITDA), (ii) interest coverage ratio (EBIT/interest), (iii) debt service coverage ratio (EBITDA – capex)/(interest + principal), and (iv) fixed charge coverage ratio (EBITDA – capex – taxes)/(interest + principal).

Financial engineering of the equity portion of the capital structure involves designing a limited array of equity securities with different rights and issuing those securities with preferred rights to the buyout funds that will own the target post closing.  An example of such a preferred security is one with cumulative dividend rights.  On exit, investors owning equity securities with cumulative dividend rights have preference to the exit proceeds over other investors owning non-preference equity securities.

Typical Actions of New Owners After the Closing Date

For the closing to occur, a number of customary actions must take place simultaneously, including in part the following: (1) distributing cash in accordance with the agreed upon cash distribution schedule, including paying the agreed upon offer price to the target’s shareholders by drawing funds from (a) identified lenders and debt investors (in return for the associated loans and debt securities in the new firm), and (b) identified buyout funds (in return for the associated equity shares in the new firm); (2) attending to administrative matters, such as the completion of the reverse merger and any required name changes or share trading symbol changes; and (3) attending to corporate governance matters, such as holding the required organization board meeting, adopting the agreed upon Articles and By-laws, electing new board members to assure control by the new owners, adopting new incentive compensation plans, and approving the board’s new meeting schedule and agenda format.

Implementing Operating Improvements After the Close

Once the buyout is completed, the buyout firm’s executives set about to timely orchestrate a set of value-added operating improvements, which were identified in the final investment memo.  More particularly, such operating improvements are based on projected improvements to cash flows that are deemed reasonable in part because of the results of the buyout firm’s due diligence investigation as well as its domain knowledge and experience in the target’s business.

In my experience, as the new owner, the buyout firm seeks to realize the identified operating improvements by, among other things, controlling the company’s board membership and working through a new or existing team of company executives who are financially motivated to timely achieve the value-added changes.  By continuously monitoring progress against plan on the value drivers of the company, the board will have the opportunity to decide on a timely exit transaction, which maximizes the LBO transaction’s internal rate of return.

Final Notes on the Buyout Business

The 5-7 year life of the typical buyout fund reflects the belief that a portfolio of LBO investments can be sourced, diligenced, negotiated, closed, restructured/repositioned, and successfully exited within the life of the limited partnership.  In addition, the buyout business model charges its portfolio companies (i) a monthly management fee, (ii) a deal origination fee for arranging the buyout, and (iii) financing fees on future fundraising by the company.  It is customary for these fees, which are paid to the buyout firm, to offset the management fees charged by the buyout firm to the buyout fund.

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A Deep Dive into the Auction Process of Leveraged Buy Outs (LBOs)

I’ve been thinking…Just what is an LBO auction?

An LBO involves an M&A deal that is largely financed with debt.  If the target being acquired initiates the deal and is a large company, often an investment bank is engaged to conduct an auction of the target.  In general, interested buyers fall into two groups: (1) strategic buyers, who are companies interested in the target to help grow the buyers’ existing business or to diversify; or (2) financial buyers, who are specialized private equity firms, called buyout firms, seeking outsized investment returns for their associated buyout funds.

This blog’s focus is on the auction process in a typical LBO deal, which involves both a target using an auction procedure and a group of buyout firms participating in that auction.

In a companion blog, A Deep Dive into the M&A Process of LBO Deals, the focus is on the M&A process, after the target selects the winner of the auction.  The companion blog includes not only the target’s selection process of the auction winner but also the negotiations between the auction winner and the target regarding the terms and conditions of the definitive acquisition agreement.  The companion blog also deals with the typical actions of the buyout firm to secure the contemplated debt financing from the identified lenders and debt investors as well as the typical actions of the buyout firm (as owner) immediately after the LBO deal closes.

Background

Buyout firms create and manage a series of buyout funds, which are the source of the equity that is used to partially fund an LBO deal.  A buyout fund is typically structured as a limited partnership, with the buyout firm acting as the general partner and the limited partners consisting mainly of institutional investors, such as pension funds.  The life of the limited partnership is generally 5-7 years.  Limited partners provide up to 99% of the buyout fund’s investment capital; the buyout firm supplies the rest and charges the buyout fund an annual management fee of 1 to 2% of the committed capital and a so-called carried interest of some 20% of the fund’s profits.  In return, the buyout firm’s executives handle the day-to-day management of the buyout fund, including the initial investigation of any so-called teaser letters, which is sent by a target’s financial advisor to solicit interest from potential buyers in acquiring their client’s business.

Anatomy of an LBO Deal Using an Auction

It all starts with the target’s decision to put itself up for sale to the highest bidder.  In my experience, the first move is to engage a set of qualified legal and financial advisors.  An investment bank is typically engaged as a financial advisor, and the choice is in part based on the investment bank’s experience with the company’s business and industry.  Moreover, often the decision on which investment bank to select not only considers prior deal experience using auctions but also experience in dealing with buyout firms and LBO transactions.

In my experience, the company’s Board interviews a handful of investment banks, and each bank’s M&A group makes a formal pitch for the business and details their relevant experience in such transactions.  Comprehensive pitches include not only a tentative timeline and initial thoughts on valuation but also a list of potential financial bidders and an outline of the proposed content of the so-called confidential information memo (CIM), which in part describes the target and the deal.

An engagement letter is then negotiated with the investment bank’s M&A group that the target’s Board has selected, and the final letter spells out the various duties and the basis for compensation.  Besides the M&A group, other areas of the investment bank are often involved in an LBO deal.  For example, the so-called capital markets group will use their market knowledge of recent similar deals to weigh in on relevant components of debt financing, such as interest rates, discounts and covenants.   Another area may be involved, the so-called leveraged finance group, if it is believed that providing seller financing would likely improve final bid prices and/or terms.  For instance, the deal could be structured to provide the successful bidder with so-called staple financing, including structuring the financing for the deal, securing the lenders and investors for the debt components of the successful deal’s financing.

Preparing the Teaser Letter and the CIM

Once the final engagement letter of the LBO advisor is signed, the focus turns to finalizing the list of buyout firms believed to be interested in the proposed deal.  Often contacting the identified buyout firms involves sending a teaser letter, which is 1-2 pages on the LBO advisor’s letterhead and has a firm deadline indicated.  In my experience, the teaser letter is crafted to contain just enough information for any contacted party to take the next steps of requesting the CIM and signing the required non-disclosure agreement (NDA).  For example, information that would be relevant to an interested buyout firm includes the target’s rationale for selling, the nature of the business and its size (measured by various financial and operating data).  At this stage, the name of the target is not disclosed, and the LBO advisor continues to be the sole contact with the buyout firms.

While awaiting responses to the teaser letter, the LBO advisor continues to confer with the company’s Board and executives about the auction process, the content of the virtual data room and the preparation of the CIM.  Moreover, the LBO advisor goes about completing its own reasonable due diligence investigation, which will serve as a reasonable basis believe in the accuracy and completeness of the material information in the CIM.

Invariably the company engages other advisors to render reports and/or opinions in connection with the LBO.  For example, accounting advisors are hired to prepare a report that contains historical balance sheet analyses, a run-rate analysis, tax due diligence and a so-called quality of earnings report, which includes an analysis of adjustments to reported EBITDA.  The final version of the accounting advisor’s report is often included in both the CIM and virtual data room.  Also, additional outside business advisors are sometimes engaged to prepare reports on other relevant matters on a case-by-case basis, such as insurance and human resources.

While fact specific, the content of a 50-100 page CIM typically includes the following topics:

(1) history of business, challenges, competitive analysis, services provided, material third party relationships, information technology and regulatory matters

(2) growth strategy (de novo, M&A, organic)

(3) executive management summaries, company’s organizational structure

(4) overview and analysis of company’s industry

(5) summary of historical financial and operating data, including detail information on current years and recent quarters

(6) detail projections of financial and operating data

(7) reconciliation of reported EBITDA to adjusted EBITDA (from the accounting report)

In crafting the CIM, an evaluation is often made as to whether or not to reasonably disclose and explain any material ongoing and/or planned remedial work by the company and/or consultants.  In my experience, the target’s acknowledgement of an existing problem or opportunity, and the steps being taken or planned to be taken (including timelines and estimated costs), adds credibility to the accuracy and completeness of the CIM.

The CIM is accompanied by next steps instructions, which typically include the deadline by which a non-binding indication of interest must be submitted.  Often, a description of the valuation method used is also required.  Bidders submit a range of prices, with any limiting assumptions spelled out.

Buyout Firm’s Response to Teaser and CIM

Typically, the teaser letter sent by the target’s investment bank is unsolicited, but the target’s business is reasonably believed to be in each of the contacted buyout firm’s preferred investment space.  The deal described in the teaser letter is initially evaluated by the buyout firm’s designated screening committee to determine, among other things, (i) if the buyout firm has the necessary domain knowledge, (ii) if the necessary bandwidth is available to timely perform the required buyer due diligence, (iii) if no timing or other material conflicts exist, and (iv) most importantly, if on the surface the deal presents a compelling opportunity, which is reasonably capable of delivering the firm’s required minimum investment return.  If the screening committee’s evaluation is favorable, a request is made for the CIM and the NDA, and the NDA is timely executed by the buyout firm and returned to the target’s investment bank.

Upon receipt of the CIM, the buyout firm assigns a set of experienced executives, the so-called deal team, to conduct a preliminary investigation of the deal.  The first order of business is populating the so-called LBO financial model, which is a fixture in every LBO deal.  Although generic versions of LBO financial models exist, most buyout firms have their own tailor-made versions.  When initially populated, the LBO financial model is an integrated set of spreadsheets of not only the target’s historical financial and operating data, including historical balance sheets, income statements and cash flow statements, but also projected financial and operating data, based largely on the target’s projections in the CIM.  In my experience, the most important output of an LBO financial model is the expected internal rate of return (IRR), which is a straight-forward calculation based upon three inputs: the initial investment cost, the estimated final exit price and the estimated time period for effecting the exit transaction.  Among other important outputs, besides detailed balance sheets, income statements and cash flow statements, are detailed projections of EBITDA, capex, interest and principal repayments.

The LBO financial model, using in part the target’s projections as inputs, generates the outputs of the first iteration of the model.  The target’s projections will be subsequently replaced by the buyout firm’s own data.  In my experience, often many hundreds of iterations of the model are needed to build the requisite confidence that the deal is worth pursuing from an IRR standpoint and that the required debt levels would be reasonably available.  The key outputs from each iteration of the model are closely analyzed and then inputs are serially tweaked to move the key outputs of the next iterations of the model closer to the desired levels.

The basic business of a buyout firm is to leverage the equity raised in the associated buyout funds with debt provided by other investors to finance the buyout of a company that earns the minimum required IRR.  While a reasonable amount of leverage can be used to improve the IRR of an all equity deal, lenders have their own ideas of what is reasonable leverage.  Lenders have minimum underwriter standards, including credit metrics such as (i) leverage ratio (debt/EBITDA), (ii) interest coverage ratio (EBIT/interest), (iii) debt service coverage ratio (EBITDA – capex)/(interest + principal), and (iv) fixed charge coverage ratio (EBITDA – capex – taxes)/(interest = principal).  In my experience, a successful LBO has a reasonable balance of both (i) financial engineering in the capital structure, including the mix of equity and various types of debt, and (ii) operating improvements to cash flows, based in part on the buyout firm’s deep domain knowledge and experience in the target’s business.

Buyout firms pay particular attention to the complicated interactions of key outputs of the financial model, including the amount of equity.  For example, not only is the sufficiency of the amounts and timing of free cash flows and EBITDA closely scrutinized, but also the nature, amounts and timing of debt being sought from outside lenders and debt investors are analyzed for internal consistency with the creditors’ expected underwriting standards and minimum credit metrics.  In addition, the buyout firm’s projections must be feasible and able to reasonably generate sufficient cash flows to satisfy the estimated financial and non-financial constraints that the individual creditors will insist upon when negotiating the debt portion of the deal.   Finally, the projected IRR from the financial model must be sufficient to justify the risks of moving forward with the LBO deal.

Once the final iteration of the financial model is both feasible and favorable, the deal team then prepares a preliminary investment memo (30-50 pages) for its investment committee and seeks formal authorization to submit the recommended non-binding range of bid prices.

The content of the investment memo is of course fact specific and reflects not only the information in the CIM but also whatever unique knowledge and experience the deal team can bring to the proposed transaction. Often the preliminary investment memo contains the following information:

  • Executive Summary: summary of the deal, background, investment thesis, deal team recommendations
  • Company Overview: history, description, products and services, customers, suppliers, competitors, organizational structure, management team
  • Market and Industry Overview: growth rates in major market segments, market trends, innovation history and prospects
  • Financial and Operating Overview: analyses of historical and projected income statements, balance sheets, cash flow statements; analysis of key operating data
  • Due Diligence: summaries of deal team’s completed and on-going investigations regarding accounting, financial and business due diligence; current and potential material risks and mitigations to the company and/or industry; discussion of the scope of any required future due diligence by legal, accounting, financial or other professionals
  • Capital Structure: indicative amounts and costs of debt components, indicative amount of equity
  • Valuation: comparable company analysis, precedent transaction analysis, DCF analysis; latest iteration of LBO financial model
  • Exit: tentative conclusions regarding potential exits and timing as well as estimated IRRs for each exit scenario supported by LBO financial model and analysis; sensitivity analyses
  • Recommendations: the deal team recommends approval of a specific range of non-binding bid prices, and a list of qualifying terms and conditions. The deal team also outlines a proposed plan of action, if the target decides to accept the non-binding bid.  Among other things, the proposed action plan includes (i) contacting specifically identified professional advisors that will be engaged to help timely complete the required reasonable due diligence investigation, and (ii) contacting specifically identified lenders/debt investors regarding negotiating the required financing commitments (amounts, costs and minimum required credit metrics).

If the investment committee gives its approval, the contingent bid is submitted consistent with whatever constraints were attached to the investment committee’s approval.

Target’s LBO Advisor’s Response to Indications of Interest

The ultimate goal at this point is to cull the list of interested parties to a manageable number that will then be allowed access to the virtual data room and, ultimately, to the target’s executive management and advisors.  The LBO advisor receives the non-binding indications of interest of the buyout firms and shares the bids with the target’s board and executives.  The feasible non-binding bids are then ranked, and the field is narrowed to those believed to have a realistic chance of closing a deal with the target.  The LBO advisor formally notifies the handful of selected bidders.

In my experience, the virtual data room, which is a work in progress that is intended to house all of the deal information and documents deemed material, has been being assembled under the direction of the LBO advisor, including detailed access procedures.   Except for strictly confidential information, the virtual data room will include the final reports and opinions of all consultants and advisors used in connection with the LBO transaction.

The LBO advisor also works with the target’s board and key executive team to develop a presentation to be given individually to each qualified bidder.  Among other things, the presentation updates material information in the CIM and showcases the company’s executive team.  At the individual presentations, the LBO advisor will often discuss the data room procedures and stress the crucial nature of its middleman role so as not to unreasonably interfere with the target’s business operations once the qualified bidders are conducting their buyer due diligence investigations.

Buyout Firm’s Actions When Its Indication of Interest is Accepted

With few exceptions, only after notification that the non-binding offer was accepted will the buyout firm opt to engage the specific set of legal, financial and other advisors deemed necessary to perform a reasonable buyer due diligence investigation.  In my experience, the deal team itself has already conducted the bulk of the financial and business due diligence, whereas one or more law firms are engaged to conduct legal diligence.  An accounting firm is often engaged to conduct accounting due diligence, and an accounting report is created to document its findings.  Among other things, the accounting report addresses not only the work of the target’s auditor and financial statements but also a detailed analysis of the report(s) prepared by the target’s accounting advisor.

Depending on the specific background and/or bandwidth of the deal team, an outside financial advisor is often engaged to perform elements of financial and/or business due diligence.  The notion of “dueling experts” can be in evidence in LBO deals whenever advisors from both sides of the deal address the same topics.  In my experience, accounting advisors to individual buyout firms often take issue with content in the accounting report prepared by the target’s accounting advisor.

At this stage, qualified bidders (and their advisors) are given controlled access to the virtual data room and are able to schedule the individual presentation with the target’s executive team.  Moreover, a qualified bidder is able to request (through the LBO advisor) one-on-one meetings with the target’s executives and/or advisors to discuss relevant due diligence matters, including requests for additional information.  At the discretion of the LBO advisor, information that the target shares with one qualified bidder may be uploaded to the virtual data room to be accessible to all the qualified bidders.

In the end, the buyout firm’s goal is to perform as much due diligence as necessary to make a reasonable determination of the benefits and costs of the set of operating changes which, when timely implemented, will serve as reasonable justification for development of the parameters of a competitive bid at a valuation that would, among other things, reasonably allow the buyout fund to meet its required rate of return upon the planned exit of the investment.  In my experience, the preliminary investment memo is timely updated by the deal team to reflect the latest due diligence results.  Each of the updated investment memos is fact specific.  The final investment memo not only addresses any outstanding issues the investment committee had previously raised but also serves as a reasonable basis to believe in the accuracy and completeness of the material information relied on in deciding to recommend whether to abandon the auction or to proceed to preparing a final bid.

The Companion Blog on the M&A Process

The companion blog, A Deep Dive into the M&A Process of LBO Deals, picks up where this blog, A Deep Dive into the Auction Process of LBOs, left off.  That is, the companion blog begins with the notion that the final investment memo gave rise to a formal bid from the buyout firm for the target.  In turn, the target effectively ends the auction process by accepting a formal buyout offer and immediately commencing exclusive negotiations of the terms and conditions of a definitive acquisition agreement, including any agreed upon closing conditions.  The companion blog also deals with, among other things, the typical actions of the buyout firm to secure the contemplated debt financing from the identified lenders and debt investors as well as the typical actions of the buyout firm (as owner) immediately after the LBO deal closes.

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A Primer on Private Equity

I’ve been thinking…Just what is meant by the term, Private Equity?

The term private equity refers to a pool of capital in financial markets that is privately owned versus publicly owned.  Private equity is also a form of financing used not only for startups and mature companies seeking growth capital, but also as the primary source of funds to finance the negotiated acquisitions of large companies as well as companies in financial distress or bankruptcy.  The term is also used describe a type of specialized financial institution, such as venture capital firms and buyout firms.

The dominant vehicle used to house private equity funds is the limited partnership.  While there are other types of specialized funds (e.g., mezzanine funds and distressed funds), the two most well-known private equity funds are venture capital funds and buyout funds.  The names of these funds are reasonably indicative of their different business models and the type of companies or transactions each fund addresses.  Over the years, the distinctions between private equity funds have been blurred, and now the buyout business is often referred to simply as private equity.

Private equity funds are formed by private equity firms.  Successful private equity firms spawn serial private equity funds (e.g., I, II, III) on average every three to five years.  For the most part, all private equity funds use the limited partnership form of business, with appropriate changes that reflect their individual business models.

Venture Capital (VC) Funds

Take venture capital (VC) funds, for instance.  The VC firm forms a limited partnership and serves as the general partner (GP).   The basic business of a VC firm is to identify and contact founders of startups who need capital to develop or use technologies in which the VC firm’s executive team has deep domain knowledge and interest.  In my experience, deal flow occurs in a number of ways, including (i) from the VC firm’s initial contact with a founder known to be operating in the VC firm’s preferred investment space, (ii) from a founder’s direct contact with the VC firm based on a perceived alignment of the VC firm’s investment reputation with the founder’s business, or (iii) by introductions from other VC firms who have existing relationships with a startup whose business aligns with the VC firm’s preferred investment space.

Typically, the limited partnership has a 10-year life, with the possibility of a reasonable number of short-term extensions.  The 10-year life reflects the belief that VC investments in successful startups often can take an extended time period and multiple funding rounds to fully develop proven technologies, products or services and to prepare the company for a successful exit event, such as an IPO or M&A transaction.  A crucial role of the GP is to raise the funds from limited partners (LPs), mainly institutional investors such as pensions funds.  Besides identifying and contacting promising startups, other key operating roles of the lead VC firm are the initial vetting (called investor due diligence) and negotiation of the amount and terms and conditions of the initial investment on behalf of its associated VC fund and other VC funds that are willing invest in the startup on the same terms and conditions.

The VC fund’s investments in individual startups is in the form of convertible preferred shares, the terms of which are negotiated with the startup and invariably contain significant rights over common shares.  The typical startup requires multiple rounds of funding, and each round is often, and by design, led by a different VC firm.  For example, in the second round of funding, a new lead VC firm performs a reasonable investor due diligence investigation and leads the negotiations for the Series B preferred shares, including price per share, number of shares, pre-money value and the specific preferred share rights of the Series B shares.  The process is repeated for the Series C shares and all subsequent rounds.

While the VC fund’s goal is to “buy low and sell high,” the GP is paid (i) an annual management fee (typically 2%) by the VC fund, and (ii) a profit participation in the VC fund’s net realized gains on the portfolio of investments.  The participation is called a carried interest and is usually set at 20%.

Buyout Funds

Buyout funds are formed by buyout firms, which act as GPs to raise money from LPs.  The basic business of a buyout firm is to leverage the equity raised in the buyout fund with debt provided by others to finance a bid for a viable company in a business in which the buyout firm’s executive team has deep knowledge and experience.  In my experience, deal flow occurs in one of two ways: either from the buyout firm identifying and contacting potential targets who are financially underachieving, or from the buyout firm responding to a request for proposal from an advisor to a target who has already decided to put itself up for auction.

Once a target is identified and contacted, executives of the buyout firm and their teams of legal and financial advisors conduct extensive buyer due diligence with the goal of determining the benefits and costs of a set of feasible operating changes, which will serve as justification for a competitive bid at a valuation that would allow the buyout fund to meet its required rate of return.  Once the target accepts the bid, detailed terms and conditions are negotiated not only with the target but also the other investors lined up by the buyout firm to provide the required debt financing to close the proposed deal.  Once the buyout is completed, the buyout firm’s executives set out to timely orchestrate the value-added operating changes identified in the pre-transaction due diligence investigation.  In my experience, the buyout firm does this by controlling the company’s board and working through a new or existing team of company executives who are financially motivated to timely achieve the value-added changes.  By continuously monitoring progress against plan on the value drivers of the company, the board will have the opportunity to decide on a timely exit transaction that maximizes the buyout fund’s rate of return.

There are key differences between the business models of a buyout firm and a VC firm.  For example, the life of the limited partnership is only half that used in the VC business, reflecting the belief that a portfolio of buyout investments can be sourced, diligenced, negotiated, closed, restructured and successfully exited within the life of the limited partnership.  In addition, the buyout business model charges its portfolio companies a monthly management fee, a deal origination fee for arranging the buyout, and financing fees based on future fundraising by the company.  The VC business model charges none of these fees to the startups receiving VC financing but does charge an annual management fee to the VC fund (as opposed to the startup).

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A Deep Dive on the Buyer Due Diligence Standard of Care and Custom and Practice in a M&A Transaction and on the Focus of Buyer Due Diligence in a M&A Transaction

I’ve been thinking…What are the buyer due diligence standard of care and custom and practice in a M&A transaction and what is the focus of buyer due diligence in a M&A transaction?

DUE DILIGENCE STANDARD OF CARE AND CUSTOM AND PRACTICE

Standard of Care: The applicable standard of care in buyer due diligence is the performance of a reasonable investigation of potentially material information to ensure there is a reasonable basis to believe in the accuracy and completeness of material information relied on by the buyer.  The reasonableness standard is that applied by the prudent person in the management of his/her affairs.  The materiality standard is that information is required to be reasonably investigated if there is a substantial likelihood that a reasonable investor would consider the information important in making an investment decision, or if the fact would meaningfully alter the total mix of information available.

Custom and Practice: The custom and practice performing a reasonable  due diligence investigation is as follows: (i) to make inquiries reflecting a reasonable level of skepticism (that is, acting as the devil’s advocate); (ii) to follow up and reasonably understand and resolve material red flags (that is, information encountered in the course of a due diligence investigation that is inconsistent with the buyer’s understanding of the target’s businesses, executives, operations, accounting and finances or that is potentially indicative of wrongdoing and, therefore, requires the buyer to investigate further in order to arrive at a reasonably informed understanding or resolution) and to investigate and reasonably resolve issues encountered during due diligence that may not rise to the level of red flags but which warrant reasonable investigation under the circumstances; if the results of the follow up investigation are not satisfactory to the buyer, the alternatives faced are either withdrawing from the transaction or accepting the risks of not conducting due diligence with reasonable care; and (iii) to independently verify material information supplied by executives and advisors of the target (or other parties with potential conflicts of interest) on which the buyer intends to rely.

DUE DILIGENCE FOCUS

In a particular M&A transaction, the investigation performed by the buyer’s due diligence team and directed and overseen by the Board is framed by, among other factors, the nature of the target, its businesses and its executives as well as its operations, accounting and finances.  Analysis of these and other factors serves to identify the important diligence areas.  As discussed below, while the diligence for each of the accounting, financial, business and legal aspects of the target has a principal focus, there is often significant overlap and reinforcement in the respective due diligence areas investigated.  The scope of this blog does not include legal due diligence.

Accounting Due Diligence: A principal focus of buyer accounting due diligence is on understanding, among other things, the accounting and reporting areas of the target, including the review of accounting documentation, and holding discussions with the independent auditors as well as key executives for accounting and reporting.  The following are illustrative, but by no means exhaustive, of the areas and types of information investigated by buyers in conducting accounting due diligence: review of accounting work papers, including but not limited to trial balances, account reconciliations, and source documents such as bank statements, customer and vendor contracts, invoices, and inventory movement documents; confirmation that financial statements comply with generally accepted accounting principles; review of critical accounting policies related to material or high risk accounts; analysis of accounts that require material management estimates and the basis thereof, including the adequacy of the receivables reserve and the reasonableness of the bad debt expense; inquiry into areas of accounting and/or reporting issues raised by auditors; confirmation of appropriate legal, regulatory and tax compliance; satisfaction with the integrity of the system of internal controls; review of the content of auditors’ annual management letters and management’s responses; analysis of high-level financial indicators such as profit margins, working capital ratios, debt-to-equity ratios, bad debt reserve ratios, days sales outstanding and days cost in accounts payable, across comparable companies and industries; and analysis of the propriety of the target’s books and records (e.g., board materials, internal financial statements and analyses thereof, integrity of closing procedures, quality of earnings, source and nature of revenue and expense growth, accounts receivable and inventory agings and reserves, propriety of related party transactions, production schedules, quality control, operating and strategic plans, financial and operating budgets, forecasts).  The materials reviewed by buyers are designed to provide multiple layers of independent confirmation to verify information provided by the target and to serve as a reasonable basis for the buyer to believe in the accuracy and completeness of information relied on.

A buyer may not blindly rely on audited financial statements.  If red flags or other information learned during diligence provide reasonable grounds for the buyer to question the accuracy and completeness of the target’s audited financial statements, buyers are required to conduct further investigations of such red flags or diligence issues so that the buyer has a reasonable basis to believe in the accuracy and completeness of information relied on.  Moreover, it is not reasonable for buyers to rely on unaudited financial statements without further investigation; the buyer has an affirmative responsibility to investigate the reasonableness of information relied on in any unaudited financial statements.  In addition, it is not reasonable for a buyer to rely on material information supplied by the executives, advisors or affiliates of the target or other potentially conflicted parties without independently verifying the accuracy and completeness of such information.

Accounting due diligence is typically performed by accounting/auditing firms pursuant to a statement of work and typically includes the preparation of a written accounting due diligence report.

Financial Due Diligence: A principal focus of buyer financial due diligence is on understanding, among other things, the target’s historical and projected financial position and performance, including analyzing the impact of recent and/or pending acquisitions.  This includes the construction – and stress-testing under different assumptions – of a dynamic financial model of the target’s historical and projected financial position and performance, including rigorous financial analysis of, among other things, key subsidiaries and affiliates, key components of the target’s balance sheets (e.g., cash and cash equivalents, accounts receivable and the associated reserves, related party receivables/loans, inventories, working capital, taxes, debt, inter-company payables/debt, deposits, prepaids, equity, liquidity), income statements (e.g., sales, cost of goods sold, gross margin, net interest margin, taxes, net income) and cash flow statements (e.g., EBITDA, free cash flow).  The materials reviewed by buyers are designed to provide multiple layers of independent confirmation to verify information provided by the target and to serve as a reasonable basis for the buyer to believe in the accuracy and completeness of information relied on.

Financial due diligence is typically performed by an investment banking firm pursuant to a financial advisory engagement letter.  Financial due diligence is also often performed the buyer’s executive team.  Iterations of the financial models prepared by the investment banking firm are invariably shared with the buyer and form one of the bases for negotiating the acquisition price and terms and conditions of the acquisition.

Business Due Diligence: A principal focus of buyer business due diligence is understanding, among other things, the business model of the target, including its strategy, products and services as well as its customers and suppliers; plant visits and discussions with management, customers and suppliers; regulatory oversight/restrictions; competition, market opportunity and growth prospects; staffing; production; and technology.  The materials reviewed by buyers are designed to provide multiple layers of independent confirmation to verify information provided by the target and to serve as a reasonable basis for the buyer to believe in the accuracy and completeness of information relied on.

Business due diligence is typically performed by an investment banking firm pursuant to a financial advisory engagement letter.  Business due diligence is also often performed the buyer’s executive team.

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A Primer on Buyer Due Diligence in a Merger & Acquisition (M&A) Transaction

I’ve been thinking…Just what is the meaning of buyer due diligence in an M&A transaction?

Buyer due diligence in an M&A transaction is the investigation process performed by the buyer and its advisors to reasonably understand, among other things, the accounting, financial, business and legal aspects of the seller, or target, in order for the buyer to have a reasonable basis to believe in the accuracy and completeness of material information relied on in negotiating and approving the terms and conditions of the merger agreement.  In the case of a public company, the buyer should also have a reasonable basis to believe in the accuracy and completeness of material information relied on in preparing and distributing required disclosures to the buyer’s shareholders in the so-called proxy statement in order for the buyer to solicit shareholder approval of and close the merger.

Broadly speaking, buyer due diligence is the evolving and iterative investigation process used to ensure that the buyer is aware of potentially material information regarding the target.  M&A due diligence, which continues through the close of the transaction, is typically performed by the buyer’s key executives and selected legal and financial advisors.  While the buyer may reasonably rely on the work of qualified advisors, the ultimate responsibility to conduct a reasonable due diligence investigation remains with the executives and Board of Directors of the buyer.  The notion of bring-down due diligence is extremely important, because facts and circumstances often require that results of earlier due diligence investigations must be reasonably re-examined on a timely basis to assure that earlier information obtained in due diligence has not materially changed before the closing of the M&A transaction.

Different skill sets are required to perform particular M&A due diligence procedures (e.g., construction of financial models versus evaluation of accounting internal control systems), and different compensation/fee arrangements are common (e.g., legal fees, which are based on hourly rates, versus investment banking fees, which are based on so-called success fees and linked to the total consideration in the M&A transaction).  Moreover, the services of attorneys, investment bankers, accountants and/or other professional advisors are often used in M&A transactions to provide expertise (e.g., accounting/auditing firms providing support to the buyer in the information gathering process called accounting and tax due diligence) and also to provide advice/opinions on which the buyer may reasonably rely (e.g., a fairness opinion from an investment banker, a tax opinion from accounting/auditing firms or tax counsel).

Financial advisors to M&A buyers typically provide advice on the following matters: analyzing the businesses and operations as well as the financial performance and position of both the target and the buyer, including analysis of expected synergies; advising on strategy, structure and financing alternatives; assisting on negotiation of terms and conditions, including price; assisting with communications to shareholders and the market, including preparation of proxy materials; and meeting with and advising the Board as required, including delivering a fairness opinion, if requested.

Buyers often engage the services of accounting/auditing firms to conduct accounting due diligence and to prepare written reports of their findings, including, for instance, a report of the target’s quality of earnings and an assessment of the target’s compliance with GAAP and SEC regulations.  There are instances where accounting/auditing firms (versus investment banking firms) have been engaged by buyers to conduct what is described herein as financial due diligence in an M&A transaction (e.g., stress-testing of financial models).

In M&A transactions involving public companies, buyers will invariably engage the services of a financial advisor, typically an investment banking firm being paid a success fee.  A due diligence investigation for an M&A transaction involving a public company, where a shareholder vote will be taken, requires in part (i) that the buyer’s due diligence investigation obtain as much accurate and complete information as reasonably needed such that the buyer has a reasonable basis to believe that the risks and rewards of moving forward with the contemplated transaction were reasonably assessed by the buyer and appropriately reflected in the terms and conditions settled on by the parties in the merger agreement, and (ii) that the buyer’s due diligence investigation obtain as much up-to-date accurate and complete information as reasonably needed such that the buyer has a reasonable basis to believe that material information disclosed to the voting shareholders in connection with the M&A transaction is accurate and complete in all material respects.

Specific aspects of due diligence investigations vary depending on the type of transaction being investigated as well as the individual facts of the transaction.  For example, the diligence required to invest in a secured debt instrument of a particular firm is generally more focused on the cash flows, ability to service debt, and collateral.  In contrast, the diligence required to enter into a merger transaction with the same firm is generally more focused on growth and profitability drivers, post-merger integration and staffing as well as detailed diligence on potential liability related to a merger (versus an asset purchase transaction).  In short, the particulars of a due diligence investigation are transaction-specific: what is reasonable in one situation may not be reasonable in another.

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A Deeper Dive into Preferred Share Rights in Venture Capital-Backed Firms (VCBFs)

I’ve been thinking…Why do VCs use preferred share rights in negotiating investments in a VCBF?

Investing in securities of a startup firm is extremely risky, and the VC funding model has developed a set of strategies that seeks to reasonably mitigate VC investment risks without unreasonably thwarting the original motivations of the startup’s founder to seek VC funding.  Over the years, the VC industry has honed its funding model and evolved a common set of preferred share rights to reasonably deal with the perceived investment risks at each stage of investing in a startup.

In my opinion, a large part of the success of the VC industry can be attributed to the effective use of a regime of preferred share rights.  In short, this regime allows the VC investor to continue to invest beyond the Series A round by negotiating for risk-appropriate changes to the terms of certain preferred share rights in subsequent rounds.  For example, at the time of negotiating the Series B and C rounds, the VC investors have a deeper understanding of the historical performance of the VCBF and can base assessments of future prospects on such past performance as well as the impact, if any, of relevant current market conditions.  This blog will take a deeper dive into a selective set of commonly used preferred share rights.

The actual investor in a startup’s securities is a specific VC fund, which is affiliated with and operated by an associated VC firm.  The money in the VC fund is raised by the VC firm and is overwhelmingly provided by institutional investors, such as pension funds. The business model of a VC fund can be simply stated: buy low, sell high.  The organizational structure used in the typical VC fund is a limited partnership, with the VC firm acting as the general partner and the institutional investors acting as the limited partners.  The VC firm not only raises the money for each of its affiliated VC funds but also sources and vets the potential VCBFs and negotiates the terms and conditions of an investment on behalf of the investing VC fund.  The VC fund pays the VC firm an annual management fee, often 2%, and a percent of any profits, which is known as a carried interest and is often set at 20%.

In general, before the first funds are released in the Series A round by the VC funds, the affiliated VC firms have performed a reasonable due diligence investigation.  That investigation serves as the basis for negotiations with the VCBF over the terms and conditions of the Series A round, which will be memorialized in a preferred rights agreement for Series A shares.  The process is repeated for subsequent investments in Series B and any future VC-led investment rounds; however, the Series B round, for example, has its own set of investment documents, including preferred shares rights for Series B shares.

The VC investment vehicle of choice is convertible preferred shares, which are convertible to common shares.  The timing of the conversion right is up to the VC shareholder but is often linked to a so-called exit event, such as an IPO or merger of the VCBF.  In my experience, the conversion ratio in Series A shares is negotiated at 1:1.  Thus, the exact terms of the exit event will determine whether or not the Series A shares will be converted.  If the exit event price per share is higher than the Series A price, then the preferred shares will be converted.

If the exit event price is lower than the Series A price, then the VC investors will avail themselves of another commonly negotiated preferred share right: liquidation preferences.  This right assures that, upon liquidation of the VCBF, the cash proceeds are first paid out to the VC investors in accordance with the terms negotiated in the Series A shares.  In my experience, the liquidation preference is expressed at the multiple of the amount invested, typically 1x for Series A shares.  If the VCBF is not meeting expectations, the negotiations for subsequent rounds of financing can result in an increase of the multiple for Series B or C, for example.   On the other hand, if the exit event is an IPO, it is often the case that the Series A shares provide for a so-called double dip: fully participating in the IPO and retaining the liquidation preference payout.

Before investing in the Series A round, the issues of board of directors representation and information rights must also be negotiated.   Negotiations with VC investors over these two issues can be a wakeup call to founders that accepting VC funding carries with it fiduciary responsibilities to others.  In my experience, founders must agree to reconstitute the existing board membership and adopt new procedures.  For example, founders are limited to one or two seats.  Formal board seats are allocated to the lead VC investor, who often acts as chair.  In some cases, more than one VC investor will join the formal board, while still other VC investors are allocated so-called visitation rights, which allow for board participation but preclude the right to vote.  The few remaining slots on the board are saved for individuals with so-called domain knowledge of the VCBF’s business.  The board is required to hold regular meetings and use a pre-circulated agenda that typically includes a so-called board reporting package detailing the VCBF’s operating and financial performance.

In my experience, the reconstituted board’s singular focus is creating value at the VCBF.  At each board meeting, this translates into closely analyzing progress against plan of the VCBF’s identified value drivers.  Identifying milestones as well as monitoring cash burn and future funding needs are among the topics relentlessly scrutinized at each board meeting.   I’ve heard it said that some founders view the in-depth level of questioning of certain board meeting subjects as a contact sport.

In general, investors in the Series A round expect that the preferred share price of the Series B shares, for example, would be higher than the Series A price.  This is known as an “up round.”  If the Series B price is less than the Series A price, known as a “down round,” the Series A investors are protected by the anti-dilution protection right negotiated in the Series A round.  In its most common form, known as a “full ratchet” protection, the full amount of the Series A investment is recalculated at the Series B price, resulting in additional shares being issued to the Series A investors and further diluting the founders’ ownership in the VCBF.

In corporate finance, investors in preferred shares have the right to receive a stated annual cash dividend.  In VC finance, dividend rights are negotiated in the Series A round (and in each round thereafter), but cash dividends are not part of the VC funding model.  In my experience, negotiations involve whether or not the agreed-upon amount of annual dividends is cumulative or non-cumulative.  In any case, any dividends due are settled at the time of the exit event and are paid through the issuance of additional shares rather than in cash.

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A Primer on Pre-Money Value in Venture Capital-Backed Firms (VCBFs)

I’ve been thinking…Just what is the meaning of Pre-Money Value in a VCBF?

Pre-Money Value in a VCBF is a measure of value at the time of an investment round.  This measure differentiates between value before and after a particular VC-led investment round of convertible preferred shares. Pre-Money Value also uses the VC industry convention that all available stock options (and/or warrants) are already issued and vested, the so-called fully diluted share count.  Thus, an increase in the employee stock option pool will result in an increase in Pre-Money Value.

The dollar amount of Pre-Money Value is a function of the price per share determined in the negotiations between the lead VC and the VCBF in the instant investment round of convertible preferred shares.  Such rounds are referred to as “series” and are commonly issued in alphabetical sequence (e.g., Series A, Series B, Series C).   For example, the Pre-Money Value of a Series C round is calculated as follows: agreed upon price per convertible preferred share in the Series C round multiplied by the fully diluted number of shares (common and preferred) before the agreed upon number of convertible preferred shares are issued in the Series C round.

The measure of value after the investment round is referred to as the
Post-Money Value and is defined as Pre-Money Value plus the dollar amount raised in the specific investment round.  For example, the
Post-Money Value of a Series C round is calculated as follows: agreed upon price per convertible preferred share in the Series C round multiplied by the fully diluted number of shares after the agreed upon number of convertible preferred shares are issued in the Series C round.

All this information (and more) is captured in the so-called capitalization table (or “cap table” for short), which is prepared for every investment round in a VCBF.  While there are no hard and fast rules in the preparation of cap tables, such tables are used in part to convey to a reader relevant insights into the history of how the firm was financed from inception through latest investment round, including the use of common and convertible preferred shares, and the details of investor ownership in the VCBF after each investment round for each distinct investor.

Among the data contained in a cap table are the following:

(1) Founder Investment Details, including the amounts and dates of the founder’s investment of funds provided to finance the startup.  At this stage, the founder typically owns 100% of the common shares and 100% of the firm.

(2) Pre-VC Investment Details, such as funds raised from friends and family and so-called angel investors (if any), including the number of shares, date(s) and price(s) and the cumulative percentage of investor ownership in the firm on a fully diluted basis at that particular round.  At this stage, the founder’s 100% share common share ownership is diluted by the number common shares sold to other investors.

(3) VC Investment Round Details for each distinct sale of convertible preferred shares to VC investors, including name of the Series (e.g., Series A, Series B), the dates, prices and number the shares involved in each round and the percentage of investor ownership in the VCBF on a fully diluted basis for the investors in each round and on the cumulative basis.  In my experience, it is typical that after the Series C round, the founder’s ownership percentage is less than the total share ownership positions of the set of VC investors in the Series A, B and C rounds.

In my experience, the share prices, amounts raised and the set of VC investors are invariably different between, for example, the Series A and Series C in the same VCBF.  This is in part because the VCBF is different at the date of funding in each respective round.  For example, at Series C, the VCBF is no longer a startup; it is more mature, possibly in a growth phase and requiring more capital.   Also, the nature and extent of the negotiated preferred rights can be and often are materially different between Series A and Series C rounds.  One reason is the make up of the set of VC investors is often different between the Series A and Series C rounds.  This is part of a deliberate strategy: to recruit a new VC investor to lead the negotiations of the subject round, including leading a reasonable due diligence investigation.  The initial term sheet proposed for this round is based in large part on the results of the due diligence investigation conducted and serves to set the stage for final negotiations of terms and conditions of that round.

Use of the VC industry convention in determining Pre- and Post-Money Value (i.e., using the fully diluted share count) essentially means that the convertible preferred share price of that investment round relates solely to the right to convert preferred shares to common shares.  There is a singular advantage to adhering to the VC industry convention: it allows for the objective comparison of how Pre-Money Values change between, for example, Series A and Series B in the same VCBF.   If the Pre-Money Value in a given convertible preferred round is lower than that of the previous round, then the new round is commonly referred to as a “down round.”

In my experience, VCs invariably negotiate the use of convertible preferred shares for each investment round (e.g., Series A, Series B).  However, other valuable preferred share rights are not only negotiated by the VCs in each particular investment round, but those rights are also memorialized in the share purchase agreements documenting each separate round.  Thus, in a particular VCBF, it is often the case that the preferred share rights of the set of VC investors in Series A, for example, are materially different from the preferred share rights of the set of VC investors in Series B.  Other valuable preferred shares rights, such as Liquidation Preferences and Anti-Dilution Protection, will be discussed in the blog called, “A Deeper Dive into Pre-Money Value.”